This key session is devoted to competitiveness strategies and delivering the best customer experience. In today’s challenging world there is only one stable factor – market for 101% belongs to the customer.
How to create positive and unique customer experience for each buyer? What resources and new approaches does it require in marketing, logistics, category management and HR management? CEO of the most successful companies are discussing strategic and practical solutions.
The panel discussion will be opened by the special guest of the summit who will present an overview of exclusive research results conducted by Russian Public Opinion Research Centre.
National Retail Meeting will take place within RBR'17. Heads of regional offices of Sberbank in 15 Russian cities, as well as Kazakhstan and Belarus will welcome CFOs and top managers of retail chains and online retail.
Growth of business in recent years has led most retail companies to a "mid-level crisis" in the management system. Today it is the managers of the second, third level that are responsible for the most complex tasks to increase the efficiency and competitiveness of the business.
How to implement management skills and leadership, how to motivate and induct a brand loyalty? How to make it for the whole entire corporate structure? And what is the role of the CEO in this crucial process?
Ready-made fresh food and fresh bread, fuel shops, express formats and even gluten-free products are all examples of growing trends in food retail. What unites these niches? How to professionally meet the new needs of customers, creating a unique advantage to your brand? Practical cases study.