Main challenge for the business today – weak demand and low level of customer loyalty. This is a clear «buyer’s market». Every purchase has become a subject of his/her conscious choice. Every client is becoming very valuable for the store. Consequently labor productivity and motivation of every employee is a top priority.
The key market trend is acceleration of its consolidation. The biggest players are becoming stronger, regional retail chains are searching for solutions: how to increase competitive ability and to reduce the purchase spends.
Main threat in the regulation field – legal restrictions of trading margin. It was very hard to imagine the opportunity of such development even yesterday. Today industry needs joint stance in estimating potential regulative influence of such measure.